Chelsea have opened talks with a number of companies over a new chest sponsor football to replace their existing Three.
Three’s £40m-a-year deal with the Blues as the club’s shirt sponsor expires this summer. And it is believed that both sides have no plans to extend the contract after the end of the season.
After spending more than £300m on new signings in January. Including a record £107m for Enzo Fernandez club chairman Todd Bohly is keen to increase the club’s commercial revenue team. So that he can continue his aggressive trading strategy in the future UFABET
Beyond January They also spent £222m in the summer. Making the Blues spend more than half a billion on new players in Bohley’s first season.
There is no doubt that the American owner will meticulously track the club’s finances in and out. The Premier League has now charged Manchester City with breaching financial controls over the past nine years.
Three’s relationship with Chelsea became strained in 2022 after the company attempted to cut ties. After they were sanctioned for owning Roman Abramovich for Russia’s invasion of Ukraine.
The Blues have ask to remove the Three brand from billboards. And removed from the shirt logo Which ultimately didn’t happen.
Chelsea currently ranks ninth in the Premier League. After a bad start to the season and risk missing out on European football next season. With 10 points away from the Champions League zone.